Privacy Policy

Retailleka respects your privacy. This Privacy Policy explains how Huai'an Pinewood Culture Media Co., Ltd. collects, uses, discloses, and protects personal information when you visit retailleka.com, contact us, or place an order.

Information We Collect

We may collect information you provide directly, including your name, email address, telephone number, billing and shipping address, order details, and the contents of messages you send to us. If you create an account, we may also process account credentials and information associated with that account.

When you browse the website, we and our service providers may collect technical and usage information such as your IP address, browser and device information, approximate location inferred from your IP address, pages viewed, referring pages, searches, product interactions, cart activity, and the date and time of website visits.

If you place an order, we process transaction and fulfillment information, including the products purchased, order value, payment status, delivery details, and customer service history. Payment details are handled through the payment options and providers presented at checkout. We do not need to receive or store your full payment card number to process an order.

We may receive information from service providers that help operate the store, process payments, prevent fraud, fulfill orders, provide analytics, or support advertising. The information received depends on the services used and your settings.

How We Use Information

We use personal information to operate the website, process and fulfill orders, arrange delivery, provide customer service, respond to requests, manage returns and refunds, maintain accounts, and communicate about purchases.

We may also use information to protect the website and our business, detect fraud or misuse, troubleshoot technical issues, understand how visitors use the store, improve products and services, and comply with legal obligations.

Where permitted by law and consistent with your choices, we and our advertising partners may use information to measure advertising, understand whether an advertisement led to a visit or purchase, deliver or personalize advertising, and improve advertising services.

Cookies and Similar Technologies

The website and its service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies. These technologies may support essential website functions, remember preferences, measure website activity, help secure the store, and support analytics and advertising.

You can manage certain cookies through the cookie preference controls made available on the website and through your browser settings. Browser controls may not affect every technology or every form of data sharing. Where applicable law requires consent before certain technologies are used, those technologies should be configured to respect the applicable consent choice. Continuing to browse the website does not by itself mean that you have consented to advertising tracking.

Advertising and AppLovin

If AppLovin advertising services or technologies are enabled on our website, AppLovin may act as an advertising partner and may receive or collect information through cookies, pixels, tags, or similar web technologies. Depending on the configuration and your choices, this information may include online identifiers, IP address, browser or device information, approximate location, pages and products viewed, searches, cart or checkout activity, purchases, and interactions with advertisements.

This information may be used or disclosed to support advertising delivery and personalization, conversion measurement, analytics, attribution, reporting, fraud prevention, and the improvement of advertising services. The information involved and the precise processing depend on the technologies and settings in use.

For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy/.

You may also review AppLovin’s Data Sharing Requirements and submit a request through its privacy request page.

Where required by law, we will provide an appropriate consent or preference mechanism and honor applicable choices and recognized opt-out signals to the extent supported by our privacy settings and integrations. A cookie preference control may not govern every form of data sharing. If AppLovin technologies are used, this policy does not replace the technical configuration needed to collect and honor consent and opt-out choices, and this disclosure alone cannot guarantee advertising or platform review approval.

How We Disclose Information

We may disclose personal information to service providers that help us host and operate the store, process payments, fulfill and deliver orders, provide customer support, maintain security, analyze website use, or provide advertising services. These providers may process information on our behalf or for purposes described in their own privacy disclosures.

We may disclose information when reasonably necessary to comply with law, respond to valid legal process, protect the rights and safety of customers or others, investigate fraud, enforce our terms, or complete a corporate transaction. We do not disclose personal information for unrelated purposes without a lawful basis.

Some privacy laws define certain advertising disclosures as a “sale,” “sharing,” or processing for targeted advertising. Depending on your location and applicable law, you may have the right to opt out of those activities. See Your Privacy Choices for information about submitting a request.

Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to complete transactions, provide customer service, maintain business and tax records, resolve disputes, enforce agreements, protect the store, and meet legal requirements. The retention period depends on the type of information, the purpose for which it was collected, and applicable legal obligations.

International Processing

Our service providers may process information in countries other than the country where you live. Those countries may have different data protection laws. Where required, we use appropriate measures for international transfers and handle personal information in accordance with applicable law.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location and applicable law, you may have the right to request access to, correction of, or deletion of personal information; receive a copy of certain information; withdraw consent; object to or restrict certain processing; or opt out of the sale or sharing of personal information or its use for targeted advertising.

To submit a privacy request, email service@retailleka.com and describe the right you wish to exercise. We may ask for information reasonably necessary to verify your identity and locate the relevant records. If we cannot fulfill a request, we will explain the reason where required by law. You may also have the right to appeal a decision or complain to a data protection authority, depending on your location.

Children’s Privacy

Our website is not intended to be directed to children. We do not knowingly collect personal information from children in a manner that violates applicable law. If you believe a child has provided personal information to us, contact service@retailleka.com so we can review the request.

Third-Party Websites

Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices.

Contact

For questions or requests relating to this Privacy Policy, contact Huai'an Pinewood Culture Media Co., Ltd. at service@retailleka.com Customer service hours are Monday–Friday, 9:00 AM–6:00 PM (UTC+8). Our registered address is Room 303, No. 36 Jiankang East Road, Qingjiangpu District, Huai'an, Jiangsu 223001, China.